See Echo Planar Imaging and Blips.

A strategy for incrementing the position of the k-space trajectory of an echo planar imaging (EPI) pulse sequence.
Echo planar imaging (EPI) uses a constant gradient amplitude in one direction. This, combined with an oscillating gradient system in the frequency encoding direction, produces a zigzag trajectory in k-space. In the blipped phase encoding variant of EPI, the k-space position in the phase encoded direction is incremented by gradient 'blips' of the appropriate area. These, when timed to occur during the reversals of the read-out gradient, produce a rectilinear path in k-space.
The artifacts in an EPI image can arise from both hardware and sample imperfections. These are most easily understandable from examination of the k-space trajectory involved, which is either a zigzag form (when using a constant phase encoding gradient) or a rastered zigzag (when the phase encoding is performed with small gradients at the end of each scan line, so-called 'blipped' EPI).